A curated list of the top 10 Gen Z Influencers who are dominating Singapore’s social media.
True influence is about leveraging authenticity.” This is fax, no printer – as the generation, we speak of would say. From how we talk and present ourselves to what we buy and what we choose to wear – we are the reflection of a new age. A new age where influencers dominate the social space and have the ability to shape lifestyles.
With this in mind, how can brands leverage authentic influencers in Singapore that break through the noise while captivating audiences and getting them to take the desired action? It all starts with finding the right influencer who best fits your brand’s mission and goals.
To make things easier, Digital Business Lab shortlisted the top 10 Gen Z influencers in Singapore. These influencers rapidly gain popularity in the region from beauty to fitness while delivering quality content that engages and inspires the new wave of internet consumers. This list of Gen Z influencers (born in the mid-1990s and early 2000s) was picked from in-house research. It covers Instagram profiles as the primary channel with additional insights about the influencers’ engagement rate and demographic of followers on their main channels via media and intelligence tools powered by Upfluence.
#1: @imanfandi17 – IMAN FANDI
The daughter of Singapore’s Football legend, Fandi Ahmad, and Fashion Model, Wendy Jacobs, Iman Fandi follows in her mother’s footsteps by shaking up the fashion scene in Singapore. Spotting bold and edgy thigh-high boots to athletic wear made fashion, brands can count on Iman to make any piece trendy to the everyday consumer. Prominent brands such as Adidas, Acuvue, and TAG Huer have noticed this budding talent and engaged her for multiple social media campaigns to date.
Besides her love for fashion, she’s currently branching out into the music industry and released her first single, “Timeframe” in early February with Universal Music. Brands outside of the fashion industry should keep a close eye on Iman Fandi as we are certain that her followers will take a liking to any venture she pursues next.
View this post on Instagram
- Followers: Instagram – 72K, TikTok – 29.7K
- Average Reach: 33K Average
- Engagement rate: 4.57% on IG
- IG posts engagement: 3.3K likes
- Top locations of followers: Singapore
- Average audience age: 25 – 34
- Audience gender: Female
- Content focus: Fashion, Music, Lifestyle
#2: @farizjabba – FARIZ JABA
This young Singaporean rapper, dancer, and singer’s rise to fame was due to his 2018 debut single ‘Ape Sia’ that generated over 1 million views on YouTube within 4 months. Thanks to his talent, Singapore’s Hip Hop scene has begun to thrive. Despite his fame, Fariz remains humble. In an interview with Stratosphere, he says, “I’m not the most important person in the world. But I’m trying to make myself important enough to make money so that I can affect the world.” Safe to say, his followers not only love his catchy tunes but gravitate to his likable personality as well.
View this post on Instagram
- Followers: Instagram – 70K
- Average Reach: 33.8K
- Engagement rate: 5.27% on Instagram
- IG posts engagement: 3.6K likes
- Top locations of followers: Malaysia
- Average audience age: 25 – 34
- Audience gender: Male
- Content focus: Music, Fashion, Lifestyle
#3 @nicole.choo – Nicole Alexa Choo
Nicole Choo is one of Singapore’s ‘OG’ influencers that started rising to fame in 2013. She started as a blogger in 2013, and in early 2014, she expanded her network by launching a YouTube channel. As she continued to gain popularity, she had the opportunity in 2018 to write and publish her very own Poetry Book titled Nineteen. These day’s you’ll find working alongside brands such as Glam Avenue, Jollibee, and Monster Energy.
View this post on Instagram
- Followers: Instagram – 164K, YouTube – 55K
- Average Reach: 21.3K
- Engagement rate: 1.44% on Instagram
- IG posts engagement: 2.3K likes
- Top locations of followers: Singapore
- Average audience age: 25 – 34
- Audience gender: Female
- Content focus: Lifestyle, Fashion, Entertainment
#4 @tyenrasif – TYEN RASIF
Although she’s the younger sister of mega influencer Jade Rasif, Tyen Rasif has paved her path on social media and built her empire doing what she loves most. She’s a personal trainer, bodybuilder, and musician who was also a finalist at Miss Universe Singapore 2018. She’s successfully grown a huge community online for fitness enthusiasts to come together and inspire others to embrace a healthy lifestyle. She also developed a fitness app called No Sweat – the perfect workout companion for anyone who wants to achieve their fitness goal.
View this post on Instagram
- Followers: Instagram – 53K
- Average Reach: 15.7K
- Engagement rate: 3.01%
- IG posts engagement: 1.6K likes
- Top locations of followers: Singapore
- Average audience age: 25 – 34
- Audience gender: Female
- Content focus: Fitness, Motivation, Health & Wellness
#5 @fionnafussi – FIONA FUSSI
Best known for being the winner of Elite Model Look Singapore 2011, Fiona is one of Singapore’s most sought-after models. She was recently featured in Vogue Singapore and worked with notable beauty brands like L’Occitane, Fresh Beauty, Lancome, and Carolina Herrera. Beyond modeling, she’s an actress that recently got a huge break and will be starring in a new Netflix show titled Last Madame.
View this post on Instagram
- Followers: Instagram – 153K, Facebook – 8.4K,
- Average Reach: 39K
- Engagement rate: 3.01%
- IG posts engagement: 4.5K likes
- Top locations of followers: Singapore
- Average audience age: 25 – 34
- Audience gender: Female
- Content focus: Fashion, Lifestyle, Beauty
#6 @kevintristan – KEVIN TRISTAN
As a dance graduate from the School of the Arts Singapore, the 21-year old who calls himself ‘that TikTok boi’ has killer dance moves that his fans have come to know and love. Every challenge and every move is executed flawlessly by this rising superstar. He’s the brand ambassador of Zenyum and partners with companies such as Shopback, Grab, and Puma. What makes him compelling to watch, especially on TikTok, is how he openly embraces his sexual and self-expression through his content.
View this post on Instagram
- Followers: Instagram – 18K, TikTok – 304.9K
- Engagement rate: 6.55%
- IG posts engagement: 1.2K likes
- Content focus: Dance, Entertainment, Lifestyle
#7 @cherylenechan – CHERYLENE KIARA CHAN
From food and fashion to beauty and pets, Cherylene has been sharing her life on social media since 2014. Working at Titan Digital Media allowed her to amplify her reach and burst into social media stardom upon being featured in countless YouTube videos. Not only does she have a pretty face, but she is also one smart cookie. She’s was chosen for the scholarship program at her current University, where only 50 students were selected. She is seen to be working with brands such as Secret Lab, Food Panda, and Shein. Overall, her feed is wholesome and gives us down-to-earth vibes, which we are here for!
View this post on Instagram
- Followers: Instagram – 124K
- Average Reach: 41.7K
- Engagement rate: 4.54%
- IG posts engagement: 5.6K likes
- Top locations of followers: Singapore
- Average audience age: 25 – 34
- Audience gender: Female
- Content focus: Skincare, Beauty, Lifestyle
#8 @sahurart – SAHUR SALEIM
This makeup mogul and award-winning celebrity makeup artist are Singapore’s very own Charlotte Tilbury. Not only does she continuously serves bold and creative makeup looks online, but she also founded her own cosmetics line earlier this year on Valentine’s Day called Sahur Art Beauty. Apart from her love for beauty and cosmetics, this passionate influencer/entrepreneur uses her platform to tackle social issues. She was recently featured on the cover of Her World magazine and discussed her thoughts on inclusivity. We can’t wait to see what this superwoman takes on next!
View this post on Instagram
- Followers: Instagram – 301K
- Average Reach: 29.5K
- Engagement rate: 0.81%
- IG posts engagement: 2.3K likes
- Top locations of followers: United States
- Average audience age: 25 – 34
- Audience gender: Female
- Content focus: Cosmetics, Beauty
#9 @christianleemma – CHRISTIAN LEE
The 3 times ONE Championship Lightweight World Champion, Christian is a Singaporean mixed martial art (MMA) fighter. On his Instagram, Christian’s content is dedicated to his fitness and gives followers behind the scenes access to his training routines. Apart from this, he has countless posts of his family showing that there is more than one side to him – you can be both a world champion and a great family man!
View this post on Instagram
- Followers: Instagram – 58K
- Average Reach: 36.8K
- Engagement rate: 6.32% on Instagram
- IG posts engagement: 3.6K likes
- Top locations of followers: United States
- Average audience age: 25 – 34
- Audience gender: Male
- Content focus: Health, Wellness, Fitness
#10 @keishasarah – KEISHA SARAH
She’s one of the hosts on Youtube’s Just Saying – a series created by The Backstage Bunch that aims to keep their content real and raw that dives deep into the mind of Singapore’s younger generation. Along with her other co-hosts, Keisha shares stories, fantasies, ideas, and opinions! She lets viewers into her life on her personal Instagram page by showcasing a range of content from beauty, food, travel – basically, anything under the sun! Keisha has worked with brands ranging from LG Singapore to Goodwell.
View this post on Instagram
- Followers: Instagram – 44K
- Average Reach: 57.8K
- Engagement rate: 13.24%
- IG posts engagement: 5.7K likes
- Top locations of followers: Singapore
- Average audience age: 25 – 34
- Audience gender: Male
- Content focus: Lifestyle, Fashion, Entertainment
