Key Opinion Consumers are the new influencer trend growing in China right now. Here’s all you need to know about it and how you should implement it!
A brilliant KOL marketing campaign is more than just uploading a photo! Here are 5 innovative ideas you can refer to.
We now partner with Meltwater to leverage their unique social influencer tool to identify, activate, manage and monitor KOLs.
After releasing the top 10 micro-influencers list last year, DBL is now ready with another ranking of best 10 KOLs for 2019 Q1!
Chinese KOLs can generate millions of sales figures within a short amount of time, but it’s not because of their massive followers.
We are happy to share our insights about useful strategic recommendations to optimize your influencer campaign, and therefore achieve your business goals.
For the first time ever, we are delighted to reveal our top 10 of Instagram micro-influencers in Hong Kong for the third quarter of 2018!
Here is the last part of our 3-article series about KOL campaigns: how to properly activate the KOLs you selected?
Here is our second paper of our 3-article series about KOL campaigns, get ready to select the best KOLs for your brand!
How to implement a KOL campaign? 1/3: defining your objective
