Taking a look at the top mum influencers* in Singapore who are juggling motherhood with hobbies, full-time jobs, and exotic travels. We have been stunned to find these mums managing to look effortlessly chic and in control of their Instagram feeds. For a healthy dose of inspiration and honesty from first-time mothers and others who have a full tribe, you must read on!
*We’ve thrown one #Infant-gram into the mix because it’s run by the toddler’s mum! It was too cute to leave out!
#1 – @sherlynchanwp – Sherlyn Chan
This Singapore mum influencer, entrepreneur, teacher, and mother of one, is used to a busy schedule. Sherlyn’s Instagram page is open and honest – ‘Happy Mummy, Happy Baby’ is a catchphrase reiterated on her account.
Sherlyn uses her Instagram page to talk about the changes, challenges, and realities that came with becoming a new mum. Her candid approach shows other mums that it’s ok to find motherhood difficult, and has drawn support from fellow mothers.
Metrics of Sherlyn Chan
- 74,118 followers on IG
- True reach up to 17K
- 7 post/week on average
- Engagement rate around 4%
- Photo posts can go up to 10.8K likes and videos up to 60.7K views
- Content focus: Parenting, Travel, and Food
- Location: Singapore
- Top locations of followers: Singapore and Malaysia
- Main platform: Instagram
View this post on Instagram
View this post on Instagram
#2- @emberyong – Amber Yong
Feeding our thirst for wanderlust, our 2nd Mum Influencer in Singapore we are spotlighting is avid-traveler Amber Yong, mum of momo twins (Leia and Lauren @leialauren) and newly born Luke. Amber takes us on an adventure through her aesthetically pleasing feed.
The account focuses on the adventurous travels of the family of five, which has inspired families with young children to do the same. At just 2 years old, Amber’s twins had already traveled overseas 15 times. This included trips to exotic locations such as Iceland to see the northern lights and Indonesia to see the tea plantations of Bandung.
Metrics of Amber Yong
- 15,614 followers on IG
- True reach up to 7K
- 1 post/week on average
- Engagement rate around 4%
- Photo posts can go up to 1.8K likes and videos up to 13.1K
- Content focus: Parenting, Beauty, and Travel
- Location: Singapore
- Top locations of followers: Singapore and the United States
- Main platform: Instagram
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View this post on Instagram
#3- @meregoround – Meredith Tan Zhi Ning
Welcome to #InfantGram. At just 4 years old, Meredith Tan has over 73,000 Instagram followers. She is the daughter of Singapore blogger, @bongqiuqiu, who set up the account before Meredith was born.
The account has a feel-good aura, with captions that reflect what a young child might write. Such as, ‘Dressed myself and my mum ask me why I have to wear the leggings. My reply was “This is my fashion. Why do you have to ask me why?” You don’t need to explain fashion 😌’. What a cutie!
Metrics of Meredith Tan Zhi Ning:
- 73,028 followers on IG | 4.5K on YT
- True reach up to 78K
- 4 posts/week on average
- Engagement rate around 4%
- Photo posts can go up to 11.3K likes and videos up to 90.3K
- Content focus: Travel, Food, and Beauty
- Location: Singapore
- Top locations of followers: Singapore and Malaysia
- Main platform: Instagram
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View this post on Instagram
#4 @jeriylnmoon – Jerilyn Moon
Actress and host Jerilyn Moon oozes positive vibes on her Instagram feed, showing her living her best life. Jerilyn’s page follows her journey through young motherhood and how she balanced initially being a single mum and the mental fortitude required to do so. Her true reach of 53.9K (with a following of 52.2K) is a testament to the popularity of this Instagram Mum’s page.
Metrics of Jerilyn Moon:
- 52,284 followers on IG
- True reach up to 54K
- 4 posts/week on average
- Engagement rate around 11%
- Photo posts can go up to 7.5K likes and videos up to 34.6K
- Content focus: Travel, Parenting, and Fashion
- Location: Singapore
- Top locations of followers: Singapore and the United States
- Main platform: Instagram
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#5 – @chanclaraa – Clara Chan
Clara describes herself as a ‘happy mom to my 3 little Baos; XiaoBao, MiniBao & BabyBao’. Her Instagram feed provides a real insight into your everyday family and the different events a family goes through. From the kid’s first day in Kindergarten through to the lows a family may face – Clara covers it all with her transparency and authenticity.
Metrics of Clara Chan
- 27,771 followers on IG
- True reach up to 16K
- 3 post/week on average
- Engagement rate around 5%
- Photo posts can go up to 4.6K likes and videos up to 9.5K
- Content focus: Parenting, Hobbies, and Food
- Location: Singapore
- Top locations of followers: Singapore and Malaysia
- Main platform: Instagram
View this post on Instagram
View this post on Instagram
