Influencer marketing is certainly not a new trend, especially in Singapore. In a country where 79% of the population is active on social media – primarily on Instagram, YouTube, and, Facebook. Singapore is a market where influencers have become a vital part of the system by providing brands with more exposure. DBL has shortlisted the most popular Singapore influencers for automotive whose fields of expertise include video blogging, photography, and even modeling on Instagram. On top of that, we also provide insights about the influencers’ true reach and top locations of followers using a media and intelligence tool powered by Meltwater.
#1: @yk – Yik Keat
YK, or Lee Yik Keat, is one of Singapore’s leading photographers. He is also a self-taught urban photographer. Only at the age of 23, Yik Keat has accumulated a following of 329K individuals on Instagram, where most of his work can be found. He is well known for telling stories out of the ordinary, daily life and has a unique set of colors. Yik Keat puts in immense effort in crafting every piece of visual and hopes to convey a certain kind of emotion to every audience out there.
Metrics of Yik Keat:
- 329,000 followers on IG
- True reach up to 112K
- 4 posts/week on average
- Engagement rate around 4%
- Photo posts can go up to 27K likes and videos up to 59K views
- Content focus: Photography, Travel
- Top locations of followers: US and Singapore
- Main platform: Instagram
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View this post on Instagram
#2: @rarecray – Dan Ng
Dan is a Singapore influencer focusing on Lifestyle, with a keen interest in travel, fitness, and lifestyle. In addition to sharing his video artwork on different activities and travel videos he has experienced, he also shares his thoughts and self-empowerment from the trip. He will be definitely suitable if your brand projects need a modern and fresh image with a high average engagement rate of around 9%.
Metrics of Dan Ng:
- 24,900 followers on IG
- True reach up to 6K
- 4 posts/week on average
- Engagement rate around 9%
- Photo posts can go up to 11K likes and videos up to 52K views
- Content focus: Travel, Fashion
- Top locations of followers: Singapore and Thailand
- Main platform: Instagram
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#3: @whathebronte – Danil Palma
Danil Palma is a digital content creator based in Singapore. He creates aspirational lifestyle content in four areas: travel, fitness, style, and grooming. He was also nominated as ‘Breakout Influencer Of The Year’ in Influence Asia 2017 and crowned ‘Male Style Star Of The Year’ in ZALORA Style Awards 2018. If your corporation is looking for an active and luxury image, Danil is a fitting choice.
Metrics of Danil Palma:
- 67,300 followers on IG
- True reach up to 18K
- 3 posts/week on average
- Engagement rate around 5%
- Photo posts can go up to 11K likes and videos up to 16K views
- Content focus: Travel, Fashion
- Top locations of followers: Singapore and Malaysia
- Main platform: Instagram
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#4: @yafiqyusman – Yafiq Yusman
Another Singapore influencer for automotive we would like to introduce is Yafiq. As a photographer, Yafiq’s Instagram feed is a visual delight, giving ordinary everyday surroundings a breath of new life with an artistic twist. He captures creative images revolving around lifestyle, travel, and architecture in his home Singapore. If creative and stylish is what you are looking for, we believe Yafiq can bring out the best in your brand.
Metrics of Yafiq Yusman:
- 74,700 followers on IG
- True reach up to 55K
- 2 post/week on average
- Engagement rate around 4%
- Photo posts can go up to 11K likes
- Content focus: Photography, Architecture, Travel
- Location: Singapore
- Top locations of followers: Singapore and the US
- Main platform: Instagram
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View this post on Instagram
#5: @WAFFLECREAMIES – Cavell Lim
Cavell is a Visual Designer with a demonstrated history of working in the Marketing and Ad-tech industry based in Singapore. He gives off positive vibes that appeal to brands projecting a positive image. Also, Cavell has plenty of experience in collaborating with many brands. He is versatile and has showcased a wide variety of products, such as Heineken, Lab Series, and DFS Singapore Changi Airport, etc.
Metrics of Cavell Lim:
- 40,400 followers on IG
- True reach up to 5K
- 2 posts/week on average
- Engagement rate around 6%
- Photo posts can go up to 7K likes
- Content focus: Travel, Fitness, Sports
- Location: Singapore
- Top locations of followers: Singapore and Thailand
- Main platform: Instagram
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