Are you struggling to keep up with all the Facebook 2020 updates? Doing the job for you, our team compiles in this article the essential new features, new functions, and new tools of Facebook in 2020. Keep an eye out in this article as we will be updating it regularly. You may also check our other social media insights articles, like our series of articles on Facebook brands Collabs Manager.
Update 5: Facebook Email Marketing Tool.
- June 2020 – Live – Facebook confirmed that it is testing new email marketing tools for pages with a small number of small and midsized businesses.
Facebook Email Marketing Tool features:
- Send email to lists the advertiser provides.
- Compose email on Facebook.
- Assign an owner to your leads.
- Search and filter lead information.
- Direct email leads from the “leads center”.
- Available for all Facebook Business Pages.
Update 4: Facebook Redesign & Dark mode.
- June 2020 – Live – Facebook rolled out a new website and IOS app design with both light and dark mode available. The new Facebook interface is currently available for a limited amount of users only.
Facebook Redesign & Dark mode features:
- Light and dark mode.
- Easy navigation.
- Faster loading time.
- Available for a limited amount of users: you may try by going to the dropdown menu in the upper-right corner à click ‘Switch to New Facebook’.
Update 3: Facebook Leads Centre.
- June 2020 – Live – Facebook Leads Centre is a lead management tool that helps page operators to organize, track, and categorize leads received from Facebook.
Facebook Leads Centre features:
- View all leads received from Facebook.
- Set reminders to follow up.
- Assign an owner to your leads.
- Search and filter lead information.
- Direct email leads from the “leads center”.
Update 2: Facebook Livestream Accessibility Tool
- April 2020 – Testing – To increase the inclusivity and accessibility of Facebook live streams, the platform has released multiple features to facilitate user experience when live streaming.
Facebook Livestream Accessibility Tool features:
- Audio-only mode.
- Automatic closed captions.
- Logged-out support (watch live steam without signing into Facebook).
- Audio of a live broadcast call-in.
Update 1: Facebook New Feature Launch – Server-Side API.
- January 2020 – Live – Facebook server-side API allows advertisers to send web events from servers to Facebook and improve performance data received in Facebook ad campaigns.
Facebook Server-Side API functions:
- Link to a Facebook pixel.
- Track deep funnel actions on websites.
- Capture more reliable data and additional insights through server-side API, pixel, and other business tools.
- Setup via manual set up by a developer or through partner integration, more information here.
Go Beyond Facebook 2020 Updates with our series:
- Instagram 2020 Updates
- Linkedin 2020 Updates
- WeChat 2020 Updates
Interested in learning more about the latest updates?
