For the first time, Digital Business Lab has curated a list of the top Gen Z Influencers in Hong Kong for 2021.
Gen Z in the area! Previously in our Decoding Generation Z article, we deep-dived into Generation Z’s social media behavior and shared some actionable insights for brands to connect better & reach this demographic. Remember that Gen Zers are authentic story seekers; they are sensitive to social media content by relevance and prefer to follow influencers that are ordinary teens they can relate to rather than celebrities.
To find the right influencers, we have shortlisted a list of Gen Z Influencers in Hong Kong who have recently gained popularity & exposure that we find highly influential, engaging with a significant potential to grow. Each influencer has his/her unique angle with high-quality and sticky content on their profiles.
This list of Gen Z influencers (born in the mid-1990s and early 2000s) was picked from in-house research and included singers, actors, models, YouTubers, dancers, content creators, etc. It covers Instagram profiles as the primary channel with additional insights about the influencers’ engagement rate and demographic of followers on their main channels via media and intelligence tools powered by Meltwater.
#1: @jlouofficial – J Lou
Born from a French-Chinese family, J Lou rose to fame after posting videos on YouTube showcasing her everyday life as part of a multicultural family in Hong Kong, with her videos featuring funny yet genuine interactions with her Chinese mother and French father. It was just for fun initially, but eventually, it became her job with one of her videos attracted huge attention, “STRICT Chinese Mom Reacts To My Instagram Pictures!” went viral and pushed views to 6 million!
https://www.instagram.com/p/CIGHh7oFn92/
“To me, a content creator is a person who conveys their message and find what they like to talk about through their creativity.” J Lou
- Followers: Instagram – 384K | YouTube – 376K | Facebook – 235.7K | TikTok – 81.6K
- True reach up to 99.9K on IG & 90.9K on TikTok
- Engagement rate: 6.92% on IG & 11.68% on TikTok
- IG posts engagement: 26.1K likes (Average in recent 6 months)
- Youtube videos engagement: 265.5K views (Average in recent 6 months)
- Top locations of followers: Hong Kong | US
- Average audience age: 24
- Audience gender: 72% women
- Content focus: Fashion & beauty, food, culture, family
#2: @keung_show – Keung To (姜濤)
Keung To, one of the city’s most popular record-breaking rising male singer & member of boy band Mirror, shot to stardom as the youngest winner at one of the most prestigious local music award ceremonies beginning of the year. Not only his success became a hot topic on the internet (the most searched artist), but also among brands’ collaborations credits to his fast-growing fan base with high consumption power that brands could not simply ignore.
His recent sponsored campaign with McDonald’s & Cartier resulted in an instant boost in sales, from FMCG, food, home appliances to luxury, etc, his image and high influence captivated a broad range of industries & brands.
https://www.instagram.com/p/CMJLkD4B-Um/
- 162K followers on Instagram
- True reach up to 94.8K on IG
- Engagement rate: 9.38% on IG
- IG posts engagement: 13.3K likes (Average in recent 6 months)
- Top locations of followers: Hong Kong | China | US | Japan
- Average audience age: 22
- Audience gender: 71% women
- Content focus: Singer’s updates, wide variety of brand endorsements, etc
#3: @torres_pit – Torres Pit
Graduated from the University of Hong Kong Urban Study stream, Torres did not pursue an urban planning career but found passion in making short videos on YouTube to document what he sees while traveling. His videos successfully drawn attention and view credits to his unique contents highlighting cultural differences from a humorous angle via flash street interviews, his couple lifestyle with his South African girlfriend @georgiakategordon (influencer & Youtuber based in Hong Kong). One video at a time, he meets people from all walks of life, and he loves it.
https://www.instagram.com/p/CJk1MHGAhpn/
“I make lifestyle videos in my own style.” Torres Pit
- Followers: Instagram – 94K | YouTube – 405K
- True reach up to 46K on IG
- Engagement rate: 4.88% on IG
- IG posts engagement: 4.5K likes (Average in recent 6 months)
- Youtube videos engagement: 152.9K views (Average in recent 6 months)
- Top locations of followers: Hong Kong | Taiwan | US | Malaysia
- Average audience age: 23
- Audience gender: 64% women
- Content focus: Cultural differences, couple lifestyle, finance, travel, etc
#4: @jeffreyngai – Jeffrey Ngai
Since Jeffrey was still a student, he started modeling at the age of 17 and gradually became the new darling of brands advertisement. In recent years, his popularity has further risen after his appearance on local variety shows & reality TV shows. With more and more luxury & lifestyle brands collaborations, it is not difficult to see him on the screen or on the advertising board.
https://www.instagram.com/p/CKdMgCbHlL8/
- 92.2K followers on Instagram
- True reach up to 16.5K on IG
- Engagement rate: 6.04% on IG
- IG posts engagement: 13.3K likes (Average in recent 6 months)
- Top locations of followers: Hong Kong | US | Malaysia | China
- Average audience age: 22
- Audience gender: 68% women
- Content focus: artist’s updates, fashion, makeup, travel, lifestyle, etc
#5: @benchiuz_ – Benny Chiu
Known as the “Bone-Breaker”, Benny is the first bone-break dancer in Hong Kong, who participated in China Street Dance Show 這就是街舞S2 (Season Two, 2019), his exposure has grown after becoming the champion winner of local reality show – King Maker III (the next generation stars contest) in 2020. In addition, his Instagram content on gaming accumulated a group of male followers.
https://www.instagram.com/p/CLWhYUVBq5l/
- 58.8K followers on Instagram
- True reach up to 11.9K on IG
- Engagement rate: 14.84% on IG
- IG posts engagement: 8.3K likes (Average in recent 6 months)
- Top locations of followers: Hong Kong | China | US
- Average audience age: 27
- Audience gender: 59% men
- Content focus: freestyling and street dancing, gaming, brand endorsements.
#6: @kaening – Ashley Lin (林愷鈴)
Born in a Hong Kong-Taiwanese artist family, Ashley Lin started her acting career since she was an architecture student.
Her educated, elegant & refreshing image made her a popular influencer loved by a long-list of fashion brands.
https://www.instagram.com/p/CMpaP8SBb2P/
- 39.9K followers on Instagram
- True reach up to 1.8K on IG
- Engagement rate: 4.52% on IG
- IG posts engagement: 1.8K likes (Average in recent 6 months)
- Top locations of followers: Hong Kong | China | US | Japan
- Average audience age: 24
- Audience gender: 64% women
- Content focus: artist’s updates, fashion, lifestyle, etc
#7: @tmh_xd – Mandy Tam (譚旻萱)
Mandy Tam is a local model who has featured in music videos, fashion magazines & advertisements.
She has gained massive exposure after featuring in a trending music video recently and her popularity is likely to grow.
https://www.instagram.com/p/B9eUEwXlS-V/
- 21.2K followers on Instagram
- True reach up to 1.8K on IG
- IG posts engagement: 189 likes (Average in recent 6 months)
- Top locations of followers: Hong Kong | China | US | Malaysia
- Average audience age: 23
- Audience gender: 74% women
- Content focus: Modelling updates, brands endorsements such as food & beverage, fashion, etc
#8: @ellayamofficial – Ella Yam
Ella Yam, daughter of Hong Kong actor and film producer Simon Yam, has made a name for herself in the modeling world. Yam, who looks a lot like her mother, Chinese model Qi Qi, has already graced the covers of many magazines at the age of 17.
https://www.instagram.com/p/CAjneZOgRYq/
- 17.2K followers on Instagram
- True reach up to 6.7K on IG
- Engagement rate: 7.07% on IG
- IG posts engagement: 1.2K likes (Average in recent 6 months)
- Top locations of followers: Hong Kong | Singapore | US
- Average audience age: 25
- Audience gender: 77% women
- Content focus: Lifestyle, modeling, fashion, etc
#9: @the.reynolds.family – Gladys Lo-Reynolds (盧天嵐)
Gladys Lo, a mother of 2, gained quality interest from audiences ever since she started sharing cute and warm updates of her Eurasian family, short videos & interaction with her kids, adventures and new explorations around Hong Kong.
https://www.instagram.com/p/CL4Nk2_ANzP/
- 14.4K followers on Instagram
- True reach up to 6.6K on IG
- Engagement rate: 6.55% on IG
- IG posts engagement: 906 likes (Average in recent 6 months)
- Top locations of followers: Hong Kong | US | UK
- Average audience age: 28
- Audience gender: 87% women
- Content focus: Family lifestyle, parenthood, kids, moms, city explorations, etc
#10: @audreychoww – Audrey Chow
Passionate & talented in dancing, Audrey Chow is a choreographer, dance teacher & YouTuber who regularly shares content on new dance choreography covers, TikTok dance challenges, classes with her students & lifestyle updates.
https://www.instagram.com/p/CHNtrR2pwhu/
- 8.4K followers on Instagram
- True reach up to 6.4K on IG
- Engagement rate: 9.83% on IG
- IG posts engagement: 816 likes (Average in recent 6 months)
- Top locations of followers: Hong Kong | US | China
- Average audience age: 25
- Audience gender: 61% women
- Content focus: dance, choreography, lifestyle, sportswear, etc
