The globe is accompanied by an all-time high: #Crypto #BTC #ethereum buzzwords are making serious waves since the beginning of 2021. In Asia, Hong Kong, Singapore & Shanghai are the most heated hubs of digital assets, Cryptocurrencies, and Blockchain technology, as well as key crypto influencers. This topic is relatively challenging to generate buzz and awareness among crypto audiences:
- Most advertising platforms have extremely strict rules in regards to advertising complex speculative financial products/services
- Most Asia-based influencers in the broad sense of fintech are usually licensed professionals in finance. Meaning they cannot promote security tokens or other digital assets
- Followers are more a group of sophisticated audiences, who are generally above average to high earning professionals, well-educated with a global mindset, who rely on credential financial platforms or cryptocurrency influencer for news and updates
Hence, it is critical to identify the right platforms and the right influencers. To guide the cryptocurrency companies in Asia, we have shortlisted a list of quality Crypto Influencers from key regions in Asia that we find to be exceptional, insightful, and engaging. It covers Twitter profiles with additional insights about the influencers’ true reach and demographic of followers on their main channels, via media and intelligence tools powered by Meltwater.
#1 Singapore – Justin Sun – @justinsuntron
#TRON Decentralize the Internet! #TRX $TRX https://t.co/lUYaHiuYpH
— H.E. Justin Sun 孙宇晨 (@justinsuntron) February 2, 2021
- Followers: Twitter – 2.2M
- Location: Singapore
- Influence: 97/100
- True reach up to 423K
- Tweets can go up to 77.3K retweet
- Top locations of audience: Global
- Audience average age: 30 years old
- Audience average income: $33,973/yearly
- Content focus: Cryptocurrency, blockchain, and global issues
#2 Shanghai – Changpeng Zhao – @cz_binance
CEO at Binance.
Stay calm. Don’t get overly excited. It’s just the beginning.
— CZ 🔶 BNB (@cz_binance) February 5, 2021
- Followers: Twitter – 752.2K | Linkedln – 24K
- Location: Shanghai, China
- Influence: 93/100
- True reach up to 115K
- Tweets can go up to 42K retweets
- Top locations of audience: Indonesia | China | India | Japan | Global
- Audience average age: 27 years old
- Audience average income: $32,215/yearly
- Content focus: Cryptocurrency
#3 Hong Kong – Henri Arslanian – @henriarslanian
PwC Global Crypto Leader, Best Selling Author, Keynote Speaker, University Professor, Host of Crypto Capsule™
How I feel these days…#Bitcoin #cryptocurrency #Crypto pic.twitter.com/OmB0w53Qmb
— Henri Arslanian (@HenriArslanian) February 16, 2021
- Followers: Linkedln – 536K | Twitter – 4K
- Location: Hong Kong
- Top locations of audience: Hong Kong | Singapore | US | UK
- Audience average age: 30 years old
- Audience average income: $43,897/yearly
- Content focus: Cryptocurrency
#4 Hong Kong: Joseph Young – @iamjosephyoung
Financial analyst, investor & crypto influencer.
His work for CCN, Forbes, and CoinTelegraph is recognized internationally.
Currently contributing to @forbescrypto @newsbtc @cryptoslate @cointelegraph.
Me and my good friends @n2ckchong and @coIecp are launching a premium newsletter.
It's the first comprehensive and data-driven Bitcoin, DeFi, market analysis newsletter.
We interview prominent traders every week too.
For more, read this thread 👇https://t.co/FHrSsxCcix pic.twitter.com/6Din57J2QS
— Joseph Young (@iamjosephyoung) December 17, 2020
- Followers: Twitter – 119.2K
- Location: Hong Kong
- Influence: 84/100
- True reach up to 10K
- Tweets can go up to >600 retweets
- Top locations of audience: Hong Kong | US | UK | Global
- Audience average age: 28 years old
- Audience average income: $39,546/yearly
- Content focus: Finance, cryptocurrency, and blockchain
#5 Hong Kong: Michael Gu – @boxmining
Blockchain expert. Cryptocurrency analysts. Content creator on his YouTube Channel @Boxmining
Strategic Advisor at Hacken Cybersecurity Services.
We're doing it live!https://t.co/B5tmnY38z0
— Boxmining (@boxmining) February 5, 2021
- Followers: Twitter – 115.4K | YouTube – 227K (over 12M views)
- Location: Hong Kong
- Influence: 85/100
- True reach up to 8.6K
- Tweets can go up to 42K retweets
- Audience average age: 28 years old
- Audience average income: $38,489/yearly
- Top locations of audience: Hong Kong | India | US | Global
- Content focus: Cryptocurrency and blockchain
#6 Beijing – Jihan Wu – @JihanWu
WSB proposed a perfect investment thesis, a large brick-and-mortar brand with a great turning around potential to be a tech, however 138% shorted. The problem is that such great thesis was proposed not by wealthy elites in private dinners but by an outsider, on reddit, for free.
— Jihan Wu (@JihanWu) January 28, 2021
- Followers: Twitter – 105.9K
- Location: Beijing, China
- Influence: 80/100
- True reach up to 4.6K
- Top locations of audience: Japan | Singapore | Hong Kong | India | Global
- Audience average age: 26 years old
- Audience average income: $39,338/yearly
- Content focus: Finance, cryptocurrency and global issues
#7 Japan – Yuzo Kano – @YuzoKano
bitFlyer Group Founder & CEO of bitFlyer USA, bitFlyer Blockchain, and Chairman of bitFlyer EUROPE.
Chairman of Japan Blockchain Association. (JBA)
bitFlyer Blockchainはマイクロソフトのパートナ協業プログラムに参加しました。
ブロックチェーンを活用し、金融機関のDXをともに推進していきます！ https://t.co/c5giV3QZPX— 加納裕三@bitFlyer (@YuzoKano) January 28, 2021
- Followers: Twitter – 65.1K | Linkedln – 3.8K
- Location: Tokyo, Japan
- Top locations of audience: Japan
- Content focus: Cryptocurrency and blockchain
#8 Singapore – Dr. Julian Hosp – @julianhosp
CEO of CakeDeFi. Chairman of DeFiChain Foundation. Advisor to EU Blockchain Workgroups.
Angel Investor, Washington Bureau Speaker, 5x Bestselling Author.
Yo, state-sponsored media, wasn't #bitcoin supposed to be in a bear market about to crash? pic.twitter.com/iDxiJfK3Zv
— Dr. Julian Hosp (@julianhosp) February 4, 2021
#9 Malaysia – Lon Wong – @2017Lon
ProximaX Founder. Co-Founder Dragonfly Fintech (Payluy). Xarcade advocate, founder.
Thanks for the interview and review about the @ProximaXio project, @Crypto_Tonight!https://t.co/CtJ8UneIfS
— Lon Wong (@2017Lon) May 9, 2020
- Followers: Twitter – 22.5K
- Location: Kuala Lumpur, Malaysia
- Content focus: Cryptocurrency
#10 Taiwan – Jason Hsu – @augama
Bitcoin’s Guardian Angel: Inside Coinbase Billionaire Brian Armstrong’s Plan To Make Crypto Safe For All via @forbes https://t.co/IDP4jldh4m
— jason Hsu (@augama) February 20, 2020
- Followers: Twitter – 4.7K | Linkedln – 4.3K
- Location: Taipei, Taiwan
- Content focus: Cryptocurrency, local and global issues
