Top Pet Micro-Influencers in Asia for 2020 Q1

For the first time, Digital Business Lab has curated a list of the best Pet Influencers in Asia for 2020 Q1.

Despite their obvious differences in communication, Pet Influencers also have engagement rates, sponsorships, and followers, very comparable to their human influencer predecessors. With devoted parents to help share their stories, these animal influencers have the unique ability to reach animal lovers of all ages and melt their hearts.

Today, several pets have gained enough of a following on social media to earn the title of “Pet Influencer”. They can also command thousands of dollars creating content for brands. And it’s not just pet food companies and vacuum makers; fashion brands like Ralph Lauren and upscale hotel chains have written checks for four-legged talent to appear in their marketing content too.

For this new round, we have shortlisted Pet Influencers based on their high community engagement, adequate audience size, and most importantly their high-quality content. This ranking is covering Instagram profiles from 9 locations in Asia: Hong Kong, South Korea, Taiwan, Singapore, Japan, Malaysia, Indonesia, Philippines, and Thailand. In addition, we will provide insights about the influencers’ true reach and top locations of followers using a media and intelligence tool powered by Meltwater.

Hong Kong: @yetidobby

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A post shared by Dobby (@yetidobby) on Mar 11, 2020 at 10:59pm PDT

58.3K followers on IG
True reach up to 71,767
Engagement rate around 15%
Photo posts can go up to 8.6K likes
Top locations of followers: USA and UK

Japan: @popocopocos

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A post shared by ぽぽ☆ぽむ (@popocopocos) on Apr 7, 2020 at 4:03am PDT

43.1K followers on IG
True reach up to 60,559
Engagement rate around 13.52%
Photo posts can go up to 5.6K likes
Top locations of followers: USA and Italy

South Korea: @cotta.mesan

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A post shared by 리코타(Ricotta) & 파마산(Parmesan) (@cotta.mesan) on Apr 7, 2020 at 6:20am PDT

16.5K followers on IG
True reach up to 10,795
Engagement rate around 5.73%
Photo posts can go up to 913 likes
Top locations of followers: South Korea and USA

Taiwan: @corgicoookie

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A post shared by 長毛柯基Cookie (@corgicoookie) on Jan 30, 2020 at 8:08pm PST

27.1K followers on IG
True reach up to 12,097
Engagement rate around 10.27%
Photo posts can go up to 2.9 likes
Top locations of followers: USA and Taiwan

Singapore: @ekdikisis

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A post shared by Marshall & Friends (@ekdikisis) on Aug 31, 2019 at 8:04pm PDT

30.9K followers on IG
True reach up to 18,977
Engagement rate around 5%
Photo posts can go up to 1.5 likes
Top locations of followers: USA and Singapore

Malaysia: @pocketrobo

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A post shared by PokéRobo (@pocketrobo) on Apr 5, 2020 at 8:22pm PDT

27.9K followers on IG
True reach up to 16,226
Engagement rate around 4.80%
Photo posts can go up to 1.5K likes
Top locations of followers: Japan and UK

Indonesia: @jacob_thegolden

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A post shared by JACOB & ZOEY (@jacob_thegolden) on Oct 23, 2018 at 9:01am PDT

15K followers on IG
True reach up to 9,223
Engagement rate around 5.32%
Photo posts can go up to 771 likes
Top locations of followers: USA and Indonesia

Philippines: @baileymcdog

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A post shared by Bailey 🐶 (@baileymcdog) on Apr 8, 2020 at 1:06am PDT

18.5K followers on IG
True reach up to 5,647
Engagement rate around 5.97%
Photo posts can go up to 1.1k likes
Top locations of followers: USA and Brazil

Thailand: @themonster_house

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A post shared by Frenchielover (@themonster_house) on Feb 14, 2020 at 2:13am PST

46.3K followers on IG
True reach up to 19,595
Engagement rate around 7.80%
Photo posts can go up to 3.6K likes
Top locations of followers: USA and UK

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