Digital Business Lab shortlisted another ranking of KOLs. This time we will be looking at the best creative micro-influencers in Asia for 2019 Q3!
In 2019 Q1, we released a Top 10 influencers ranking in APAC. In that selection, we handpicked the best KOLs in Asia, regardless of their industry and audience size. Now we are ready to share our selection based on different criteria: Micro-influencers in the Creative field.
For this new round of top influencers, DBL has shortlisted the best creative micro-KOL based on their high community engagement, adequate audience size, and most importantly their high-quality content. This ranking is covering the best influencer in 10 locations from Asia, across Hong Kong, South Korea, Taiwan, Singapore, Japan, Malaysia, Indonesia, Philippines, Vietnam, and Thailand. In addition, we also provide insights about the influencers’ true reach and top locations of followers using a media and intelligence tool powered by Meltwater.
Hong Kong: @sunzac_ – Zac
Zac is a photographer based in Hong Kong, who uses photography to record and capture moments of life. Originally starting with landscape photography, Zac rapidly evolved into a new style featuring his friends and sometimes models. Lately, he has also started making film photography, which gives an authentic atmosphere and story behind each of his snaps. For Zac, photography is only a tool to express himself and is seen from his eyes as an extension of ideas.
- 9,182 followers on IG
- True reach up to 3,770
- 8 posts/month on average
- Engagement rate around 4.05 %
- Photo posts can go up to 366 likes
- Content focus: Photography
- Location: Hong Kong
- Top locations of followers: Hong Kong and the US
- Main platform: Instagram
View this post on Instagram
South Korea: @boraiety – Jeon Bora
Jeon Bora is an illustrator based in Korea, who designs printed material such as business cards, logos, menus, stickers specialized in hand-writing and hand-painting. Originally starting with simple drawing and calligraphy, Bora rapidly has established her own style featuring charming and cute food illustrations. She has also started making emojis for Kakaotalk—a top mobile instant messaging app in Korea.
- 12,219 followers on IG
- True reach up to 3,535
- 24 posts/month on average
- Engagement rate around 7.80 %
- Photo posts can go above 900 likes
- Content focus: Illustration
- Location: South Korea
- Top locations of followers: South Korea and the US
- Main platform: Instagram
View this post on Instagram
Japan: @takatoshi81 – Takatoshi
Takatoshi is a Japanese Illustrator / Graphic designer who calls himself a “wave artist”. His style is characterized by outlines and patterns that remind people of the movement of the waves and ocean. He also blends in some graffiti and street art style in his drawing which symbolizes his style. Takatoshi has also partnered with Uniqlo, to design a few patterns for clothing.
- 5,292 followers on IG
- True reach up to 2,689
- 8 posts/month on average
- Engagement rate around 5.51 %
- Photo posts can go up to 300 likes
- Content focus: Illustration/Graphic Design
- Location: Japan
- Top locations of followers: Japan and the US
- Main platform: Instagram and Facebook
View this post on Instagram
Taiwan: @wendy_86413 – Wendy
Here is another creative influencer, Wendy. She is a Taiwanese photographer who likes to travel and capture cultural events. Through her work, she often creates a bright and colourful atmosphere where she intentionally absorbs the natural outdoor lights to create effects in each of her snaps. In addition, she is very talented with night sky photography, where she manages to catch the beauty of the stars.
- 8,704 followers on IG
- True reach up to 9,119
- 4 posts/month on average
- Engagement rate around 9.28 %
- Photo posts can go up to 900 likes
- Content focus: Photography/Video
- Location: Taiwan
- Top locations of followers: Taiwan and the US
- Main platform: Instagram
View this post on Instagram
Singapore: @muffinsaurs – Stephanie Raphaela Ho
Stephanie Raphaela Ho (Muffinsaurs) has been passionate about drawing since she learned how to hold a pencil. In 2016, she uploaded a timelapse video of her cat mural which quickly went viral. Her murals illustrated all manners of quirky animals and have since been featured on local and international media such as Buzzfeed and The Business Times. She is also the author-illustrator of “The Adventures of Fatman & Superchub”, a comic book about unexpected superheroes. Moreover, she self-published a colouring book “Creatures” that was released in 2018, featuring odd animals and even odder stories.
- 9,569 followers on IG
- True reach up to 4,145
- 7 posts/month on average
- Engagement rate around 4.30 %
- Photo posts can go up to 400 likes
- Content focus: Illustration/Muralist
- Location: Singapore
- Top locations of followers: Singapore and the US
- Main platform: Instagram, Facebook, and YouTube
View this post on Instagram
Malaysia: @danieladamsphotography – Daniel Adams
Daniel Adams is a Malaysian conceptual, portrait photographer who explores and blurs the line between gender, identity, and cultural norms. He also delves into the usage of social and political ideologies throughout his concepts, wanting his work to start discussions amongst its viewers. Along with the exploration of these subjects, Daniel also looks for the unusual and the not-your-everyday aspects to implement into his photography, aiming to recreate the surreal images in his head. Daniel has recently moved back to Malaysia after studying BA (Hons) Photography at Falmouth University for three years in England.
- 7,190 followers on IG
- True reach up to 3,560
- 20 posts/month on average
- Engagement rate around 5.28 %
- Photo posts can go above 350 likes
- Content focus: Photography
- Location: Malaysia
- Top locations of followers: Malaysia and the US
- Main platform: Instagram and Facebook
View this post on Instagram
Indonesia: @arioanin – Ario Anindito
Born in 1984, Ario Anindito is a creative soul with experience in the areas of illustration, drawing, and concepting. Graduated in 2007 from Parahyangan Catholic University ( UNPAR ) Bandung, West Java, Indonesia, he immediately starts his freelancing career. His client list spans from the biggest Indonesian cigarette company, PT. Djarum, to one of the biggest comic publishers in the world, DC Comics. He has done several TVC concepts, novel illustrations, magazine covers, art directing for movies, designing statues and collectibles, as well as drawing comic pages.
- 12,867 followers on IG
- True reach up to 2,978
- 3 posts/month on average
- Engagement rate around 5.31 %
- Photo posts can go above 600 likes
- Content focus: Illustration/Comic Art
- Location: Indonesia
- Top locations of followers: Indonesia and the US
- Main platform: Instagram and Facebook
View this post on Instagram
Philippines: @Jappylemon – Jappy Agoncillo
Jappy is a young passionate creative influencer who is always seeking new collaborations. Heavily influenced by the 90’s-2000’s Hip hop and Punk Rock music, as well as comic books and classic cartoons, his style leans toward Urban contemporary and the Comic book aesthetic. He also loves creating new characters and representing ideas in a way a street artist or a comic book artist would—in detail and blasting with colours.
- 8,811 followers on IG
- True reach up to 1,398
- 28 posts/month on average
- Engagement rate around 8.23 %
- Photo posts can go up to 700 likes
- Content focus: Illustration/Mural Art
- Location: Philippines
- Top locations of followers: the Philippines and the US
- Main platform: Instagram
View this post on Instagram
Vietnam: @tunggg.pham – Phạm Gia Tùng
Pham is a Vietnamese photographer who is specialized in landscape photography. Through his shots, he captures details of sceneries and elements of nature that we often neglected. Most of his shots are taken from the sky, where he managed to maintain a perfect symmetry of all components in the photos. In his oldest archive, Pham had also released a series of architectural photography, putting forward different shapes and angles of a building.
- 16,847 followers on IG
- True reach up to 12,221
- 4 posts/month on average
- Engagement rate around 9.94 %
- Photo posts can go up to 1.7K likes
- Content focus: Photography/Video
- Location: Vietnam
- Top locations of followers: Vietnam and the US
- Main platform: Instagram, Facebook, and YouTube
View this post on Instagram
Thailand: @winthh – Winth Weerakit
Winth is a 30 years old Photographer based in Bangkok, Thailand. He is specialized in film photography and often captures landscapes and moments of life. However, he still remains versatile enough to capture events of all kinds, no matter how big or small. Through his Instagram account, Winth also plays with a different style of photography while using his phone only.
- 7,547 followers on IG
- True reach up to 2,021
- 6 posts/month on average
- Engagement rate around 5.14 %
- Photo posts can go up to 400 likes
- Content focus: Photography
- Location: Thailand
- Top locations of followers: Thailand and the US
- Main platform: Instagram, Facebook, and Line
View this post on Instagram
