Social Media Marketing in China

Why do you need social media marketing in China?

China is the 3^rd largest consumer market in the world, after the US & the EU, and has 10% more active mobile devices than the population! In January 2020, the number of active social media users in the country reached 1.04 billion ( 72% penetration rate). The importance of social media marketing in China is further amplified by the role of social media in consumers’ daily life. Social media apps are not just a source of entertainment or a way to connect with people, they are for everything. From paying utility bills to taking online classes or even buying luxury cars. In fact, a live streaming host on Douyin has created 110 million sales within 3 hours, and while this might be an exceptional “click-bait case”, brands aiming to reach new customers and new audiences in China can’t avoid taking the social media marketing route. Embark on this journey with us!