The Brief
Villepin appointed Digital Business Lab to polish and upscale their paid strategy through Instagram to promote their exclusive exhibition with renowned artist Anselm Kiefer.
The Objective
Brand Awareness & Ticket Sales
The Solution
Digital Business Lab aimed to maximize the impact of Villepin’s previous efforts by advertising the founder’s (@arthurdevillepin) and gallery’s (@villepin_art) Instagram accounts. Additionally, they enhanced audience targeting by utilizing website data and user engagement metrics.
Our expertise delivered:
- Strategic Consultation: Crafting bespoke digital strategies that resonate with art enthusiasts.
- Social Media Analytics: Leveraging data to understand and engage the gallery’s audience.
- Paid Advertising: Maximizing visibility and impact through targeted ad placements.
Social Media Strategy - Paid Advertising - Content Creation - Social Media Analytics
Key Takeaways
Here are three key takeaways that any brand can learn from this campaign:
- Adaptable Strategy: Our agile response to Villepin’s evolving needs ensured the campaign’s alignment with current objectives, enhancing its effectiveness.
- Precision Targeting: We harnessed existing data and optimized ad placements to focus our audience targeting, driving higher engagement rates sharply.
- Data-Driven Success: This campaign underscores the power of a meticulously crafted digital strategy in the art domain, showcasing our ability to connect galleries with their ideal audiences and amplify their reach.
About Villepin
Shaped by Dominique and Arthur de Villepin’s passion for art, Villepin is a new gallery model created by collectors for collectors. Founded in 2019 in Hong Kong, Villepin specializes in selecting influential artists, estates, and foundations, advocating their work through carefully curated exhibitions, and bridging them with the leading collectors and institutions in the Asia-Pacific region and worldwide. Beyond its gallery walls, Villepin also acts as a curator for exhibitions in museums and institutions.
